This year's National Day holiday, going to the cinema to enjoy a grand audio-visual feast has become a choice for many people. On the evening of September 30th, the Wang family of Fengtai District, Beijing, watched the movie "Volunteer Army: Heroes Attack" at Hualian Cinema. The plot is compact, captivating, and can resonate with the audience. "Walking out of the cinema, Wang Champions was still not satisfied. He is a fan of revolutionary military themes. Watching the movie with his family this time is to help his grandson learn more about the history of the Korean War and the heroic deeds of the Volunteer Army.



The national sentiment ignited the National Day holiday season, and the popularity of the film market continued to rise. A batch of domestic new films have been released in a concentrated manner, with a variety of types, providing audiences with diverse viewing options. According to the Lighthouse Professional Edition, "As Strong as a Rock", "Former 4: Early Marriage of the Young", and "Volunteer Army: Strike" are currently in the top three box office slots. With the assistance of the National Day team, the total box office this year has exceeded 45 billion yuan so far.



The domestic film market insists on making efforts in selecting good themes, telling good stories, and creating high-quality works, actively creating good works that showcase the Chinese spirit, values, and power. The main theme of "Volunteer Army: Heroes Attack" is the portrait of the Volunteer Army, presenting a magnificent epic of the War of Resistance against the United States and Aid Korea. According to director Chen Kaige, in order to restore historical authenticity, each actor consulted a large amount of historical information before filming, and some actors also underwent systematic military training. In addition, the movie imitates aircraft and tanks in a 1:1 ratio, creating an immersive war scene for the audience. As we walked out of the cinema, many viewers said, "Today's tranquility is the result of the blood and life of martyrs, and the spirit of the Volunteer Army always inspires us



This year's National Day season, in addition to the main theme blockbuster, some other films fully considered audience needs, social hotspots, and historical backgrounds in material selection, and also achieved both box office and word-of-mouth harvests. As one of the films with a box office of over 100 million yuan on their first day of production, "As Hard as a Rock" won the "Grand Slam" for a single day film, becoming the top grossing film of the day in terms of box office, viewership, attendance, and new pre-sale box office.



In addition, the romantic film "Ex 4: Early Marriage" has also performed very well at the box office since its release. Although the film did not receive much publicity before its release, it has also become a hot topic of discussion among the public due to the excellent reputation of its predecessor. Industry insiders have pointed out that the three films that the "predecessor" IP has already produced are relatively successful, which is a guarantee of box office for making sequels. This indicates that the film market needs an IP with influence and appeal.


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The audience has the final say in whether the movie is good or not. With the popularization of digital ticketing, the word-of-mouth and rating of movies have gradually become important reference criteria for audience decision-making. A survey shows that nearly 60% of viewers value the plot or theme of the film; Whether or not to put more effort into exploring the theme and plot of the work has become the primary criterion for audiences to judge the film.



On October 1st, audience Zhao Tianyi watched a performance of "As Hard as a Rock" at the CGS China Giant Screen Hall of UME Cinema in Beijing. The movie scenes in the giant screen cinema are clearer, the colors are more colorful, and the sound is more realistic, which can fully unleash the charm of the movie. "Zhi Feina, an expert at the National Film Think Tank and a professor at the Chinese Academy of Arts, believes that advanced cinema technology continuously enhances the attraction of the large screen

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